Photography, video, and drone imagery are not decoration - they are how buyers decide what to see, what to offer, and how fast to move. We publish the research so you can decide for yourself. Every figure links to its primary source.
Two of the largest datasets in real estate - NAR buyer research and a Redfin pricing study of 22 markets - reach the same conclusion about listing photos.
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Zillow found buyers pay more for listings with immersive media. NAR data shows how many buyers rely on video, tours, and floor plans before booking a showing.
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More than half of Realtors now use drone imagery, and the FAA fines unlicensed commercial operators up to $75,000 per violation. What that means for your listing.
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NAR's Profile of Home Staging found 83% of buyers' agents say staging helps buyers visualize a property as their future home - yet only about one in five sellers' agents stage every listing.
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Airbnb reports that 85% of hosts recoup the cost of professional photography with a single night's stay, and that hosts with pro photos may earn up to 21% more. The data, from Airbnb itself.
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Zillow found 79% of prospective buyers are more likely to view a listing that includes a floor plan they like, and more than half regret touring homes they would have skipped if they had seen the floor plan first.
Read the article →Tell us about the property and we'll match you with a vetted photographer serving your area - usually with a quote within one business day.
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